Cinemaforyouth or ‘CYou’ aims to enhance creative literacy and understanding of visual and performing arts among students.
‘Cinema’ is the place where people connect their emotions with art, where they willy-nilly learn about cultures, where they realize their latent desires and aspirations, where conscious and subconscious mind interacts to unleash the personality traits.
‘Youth’ are those who have their own thoughts and personality, are energetic and aware. In a changing environment, even an 8-year-old can be called YOUTH and will remain one till he/she keeps oneself open to learning.
The brand is a step by ‘Co-Scholastic’ to achieve its mission and vision of imparting ‘Life Skills and Creative Literacy’. It is supported by ‘CINEMA by CMT’ which is a global brand for children films and its ecosystem.
Art of any kind is not only fun but learning as well. Creative art expands child's ability to interact with the world around them and provides a new set of skills for self-expression and communication. Not only does art help to develop the right side of the brain, but it also cultivates important skills that benefit child's development.
If a person has the dexterity to comprehend the art then one can understand the culture of the place as well. The Gatka – dance form of Punjab - tell us that the people belonging to this particular community have warrior quality. Similarly, Gharba - dance of Gujarat - makes us understand that the community believe in group work and are god following.
The program imparts learning for creative skills and life skills which students can use to earn money as well, at a later stage.
The culture and creative industry, annually generates 30 million jobs worldwide, employing the highest number of people in the age bracket of 15 to 29 vis-a-vis other sectors. Culture and creative learning also help in bringing equality. In today’s interconnected world, cultural awareness plays a significant role and cinema helps in understanding it.
In brief we are an ecosystem of knowledge for a child, which imparts them skills and the thoughts to leverage the skills for benefit.